Buzz Image Group Launches Its Interactive Division
June 9, 2008
Buzz Image Group is pleased to announce the hiring of Maxime Landreville as artistic director for the Interactive. A multidisciplinary creator distinguished by his innovation and his keen design sense, Maxime will be an invaluable asset in developing the activities of Buzz Image Group’s brand-new integrated content studio. This interactive division will enable the implementation of Buzz version 2.0, signalling the beginning of a new era for the company.
“This is a truly exciting change which represents a major step forward ... a bit like when we moved from analogue to digital!,” remarks Benoît Drouin, executive vice-president of Buzz Image Group. Equally enthusiastic is Maxime Landreville, who is delighted to have found an ideal environment to make use of his creative arsenal: “I feel like I’ve been handed the keys to the biggest toy store in the world! Buzz is renowned for the achievements of its 3D, special effects and motion design experts, so I have on hand all the elements I need for total creative freedom.”
With a bachelor’s degree in graphic communications, Maxime earned his stripes at Cossette Communication Group, before taking on the role of artistic director at Fjord Interactive, where he was in charge of Web creation for Bell Canada, among others. Noted for his dynamic approach and the originality of his creative vision, Buzz Image Group’s new artistic director will focus his talents on developing multi-platform campaigns on the cutting-edge of design and technology.
Maxime Landreville’s hiring and the initiation of a new interactive division are part of Buzz Image Group’s global strategy, which seeks to take advantage of its experience serving both the Canadian and international markets. As president Richard Cormier says, “This new direction is the result of three years of reflection on Buzz’s services and its future in the industry. The redefining of Buzz is based on the need to offer more to companies and to allow the Canadian market to benefit from our experience in the United States.”
About Buzz Image Group
Since its inception in 1988, Buzz Image Group has been a leader in the field of image creation and processing. Buzz offers top-of-the-line services in broadcast design, post-production, visual effects and 3D animation for the advertising and television industries. Buzz plans to capitalize on the publicity it has generated by developing two new branches: Web and new media. Renowned for its expertise and creative talent, the Buzz team uses cutting-edge technology to reach and maintain the highest standards of quality. Thanks to its network of qualified artists, it is able to fulfil its mission of supporting clients’ creative endeavours.
Buzz Image Group is noted for the ads it has created for Coors Light, Cirque du Soleil, Gaz Métro, YTV, Bell Canada and Coca-Cola, among others, as well as its animation for projects with The Movie Network, Telefilm Canada and Astral Media.
_
