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Full-length commercial spots!
Buzz has developed spots for the likes of...
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ChocoKrispis Juicio
For the past 10 years, Julio de la Torre and German Valdes (JWT Mexico) have been responsible for creating the exciting ChocoKrispis campaign.
The first spot “Juicio 30 sec” was broadcast for the first time on March the 12th, nation wide, in both Mexico and Colombia. Two other spots will be unveiled in late April and May. Alejandro Volovich directed the entire project with an unexpected and brilliant look. The inspiration for the production design was based on the style of the movie “Brazil” (Terry Gilliam, 1985). Alexandro Volovich felt it would add a fresh and surprising twist that is not common to a typical kid’s cereals spot.
JWT production team, Gilberto Amezquita, Silvia Medina and Mayra Jimenez were working closely with Cristina Adame, executive producer from Ludica Films. The main goal was to maintain the highest quality standards that ChocoKrispis Kellogg’s cereals campaign has kept through all those successful years.
Buzz team VFX supervisor, André Montambeault traveled to Mexico City to supervise the live action shoot for the visual effects sequences.
Buzz created and executed a 3D model for the antagonist monster character, commonly referred to as Kam. Also, many matte paintings to fill in the green screen blanks, set-extensions for the exterior shots, and 3D prop objects involved in the story. The entire 3D team at Buzz, lead by Samantha Combaluzier, Nadege Bozzetti, and Robert Moodie, were invited to participate and share the ‘fun point of views’ that Volovich initiated on the project. This creativity teamed with Buzz’s technological fire power gave astonishing results. Beatrice Le Mennec was exceptionnal as she supervised the daily work in progress, and Sarah Picard didn’t miss a beat as the Senior Flame artist for the project.
Nadia Calderas and Alfredo Espinoza (JWT Mexico), still closely coordinate the continuity of the project in Mexico, and have been doing so since the beginning of the project last year 2007.
Benoit Drouin, Executive Vice-President, Sandra Germain, Animation Director, Ashlee Wismach, VFX Producer and Paco Munoz, Executive Producer in Mexico, would like to thank Kellogg’s, JWT, Ludica Films and Alex Volovich for the opportunity to participate in this one of a kind, wonderful project!
