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Full-length commercial spots!
Buzz has developed spots for the likes of...
Bell, Coors, Cirque du Soleil, Gaz Metro, Molson, Marinella and more...
Buzz & Rooster dive to the depths of the big blue to discover Irving's greatest cause
Despite having existed for centuries, modern day interests have jeopardized the safety of the only natural path the Right whales have ever known. Irving Oil’s decision to change their shipping routes, set a precedent for corporate responsibility to endangered species. The creative team at Target Marketing, commissioned Rooster in Toronto and Buzz in Montreal, to collaborate in sharing this vision, and highlight the importance of safe guarding our natural resources for future generations.
Under the direction of Tom Murphy, the project started and the possibilities became endless. Buzz’s 3D artistic team, led by Matthew Rouleau, was tasked with creating the spot in full CG; 3D animated whales swimming in a completely authentic photo-realistic environment.
In order to successfully achieve a fully CG, photo-real spot, careful planning and preparation were needed. Recent improvements to the 3D pipeline at Buzz coupled with a growing raft of projects in and around water have resulted in the development of a completely non-linear pipeline. This treats all elements of a shot as an “asset”, allowing the artists to work in parallel. Animation and texturing work can begin in unison and as elements are completed, updates to the assets are seamlessly propagated through Softimage|XSI ensuring everybody has the latest version of each asset.
After 3 months of post-production, the grand feat was completed. The results were more poetic than anticipated, the touching images conveying the sense of a mother and her young swimming free, safe from harm.
