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Molson E>Dry
Several new experimental techniques were required by Buzz to 'Freeze Time' for twenty or so actors in action.
'Photogrametry' is a example of one developed specifically for this production. 3D models of the actors were created by Buzz artists then projected HD (High-Defintion) shot images were applied to this 3D geometry to recreate colors, lighting, perspective and the scale of the actors.
A programmable robotic camera enabled the director to stage the leading role actor moving within the cast and this same 'virtual' camera information was used to composite the backgrounds and environment.
Credits
Agency: Cossette Communication-Marketing - Production House: Quatre par Quatre - Director: André Ü Montambeault - 3D R&D: Francois Lord.

